PUBR 3867 - The Canadian Energy Industry, CSR and Sustainability PR

Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Distance Delivery, Lecture, Online
This course examines the critical and emerging trends associated with (1) the Energy Industry in Alberta and Canada, (2) Corporate Social Responsibility (CSR) and sustainability reporting, and (3) Environmentalism. The course provides a history of sustainability public relations practices focusing on the Canadian energy industries in relation to its associated stakeholders of environmental groups, First Nations communities, non-profits, think tanks and other affected political actors. Students’ learning is facilitated via contemporary case studies, guest speakers, academic literature, lectures and assignments.

Prerequisite(s): One of COMM 2500, COMM 2501, COMM 3500 or consent of the department.