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Sep 08, 2024
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2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]
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INBU 5305 - International Market Entry Strategies(formerly INBU 3305) Credit(s): 3 Lecture Hour(s): 3 Lecture Hours Schedule Type: Blended, Lecture, Online Success in international trade means that your product must get into the hands of prospective customers in the most efficient, safe and cost-effective manner possible. Topics in this course include distribution channels, partnering, barriers to entry, market entry strategies, managing a joint venture, investment-based strategies and exit strategies.
Prerequisite(s): INBU 3301 and INBU 3302
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