Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3258 - Evidence-Based Marketing


(3 credits) 3 hours lecture Lecture
This course explores the goals of evidence-based marketing and essential methodologies used to gain insight. Students will have the opportunity to learn how to support effective marketing decisions through focused market research and analysis. A key outcome of this course is the initial development of a student’s marketing portfolio.

Prerequisite(s): MKTG 2150 .
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