MKTG 3458 - Managing Marketing Relationships

(3 credits) 3 hours lecture Lecture

Business success depends on relationships with diverse groups of people, including customers, employees, shareholders, suppliers, distribution partners, communities and regulators. In this course students will have the opportunity to learn to identify, evaluate and prioritize these relationships. This will include areas of study such as social exchange theory, market segmentation and network analysis.

Prerequisite(s): MKTG 3258.
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