Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 3558 - Navigating Marketing Trends


(3 credits) 3 hours lecture Lecture
The marketer’s ability to understand complex issues today and anticipate change in the future drives competitive advantage. In this course, students will have the opportunity to understand how to determine the relevant contextual variables that impact strategy, such as the size and culture of the business, the nature of the industry, the competitive dynamics, and the relevant political, legal, social and technological trends.

Prerequisite(s): MKTG 3258 .
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