Marketing, BBA (Honours)

Print Degree Planner (opens a new window) |

Students who are interested in pursuing graduate school or who wish to explore their selected field in more depth are advised to apply for admission into the Honours stream in the Bachelor of Business Administration. Core BBA program requirements are augmented with a course in research methods and the completion of an Honours Research Project. The Honours BBA provides students with a choice of two streams. The first is a scholarly stream and intended for students interested in pursuing graduate school. The second is an applied stream and intended for students seeking to enhance career skills - with a focus on applying theory to practice.

Please contact Business Student Advisors and obtain the latest Honours BBA Handbook, which contains more detailed information.

Admission Requirements - Honours Stream

To be considered for admission into the honours program, the student must achieve a 3.5 GPA in their most recent 20 courses (60 credits) prior to June 30 of the year they apply for entrance into the honours program. Admission into the Honours stream is competitive and is not guaranteed.

Note: A student who has already graduated with a Bachelor of Business Administration may not apply to enter the Honours stream.

Application for Admission - Honours Stream

Students may apply for admission into the Honours stream in the fall of their third year, after the completion of a minimum 20 courses. Applications will be accepted each year from September 15 to November 15. The process for application to the Honours stream is included in the BBA Honours Handbook which can be found on the Bissett School of Business website. It is recommended that the student obtains in advance the agreement of a full-time faculty member of the Bissett School of Business to be that student’s Honours Research Project supervisor.

If a student is admitted into the program, s/he will take MGMT 5110 - Research Methods for Business in the winter semester (it is anticipated this course will be offered only once per academic year). Upon successful completion of MGMT 5110, the student will then commence their MGMT 5120 - Honours Research Project in the fall of their final year.

Program Continuance - Honours Stream

Students admitted into the Honours BBA stream must maintain a minimum cumulative GPA of 3.50. Students who fail to maintain a semester GPA of 3.50 will lose their place in the Honours stream. Students will normally not be permitted to re-apply to the Honours stream and may do so only with the permission of the Chair of their honours discipline. Students permitted to re-apply must follow the procedures for “application into the Honours stream,” as mentioned above. There is no guarantee that a student will be re-admitted into the Honours stream.

Curriculum

The foundation of the BBA includes 16 required core business courses, 10 major courses, two honours courses, 10 General Education courses, and two elective courses, for a total of 40 courses over four years.

Core Courses

The 16 required core business courses in the BBA consist of the following:

One of

Major Specific Courses

All BBA - Marketing major students must complete the following eight required courses as part of their major requirements.

Two of the following

All BBA - Marketing major students must complete two of the following option courses (exceptions require departmental approval).

ENTR 3302 - Creativity for Entrepreneurial Practice
INBU 3302 - International Marketing
MGMT 2275 - Creativity in the Workplace
MKTG 2299 - Directed Readings * or
MKTG 3399 - Directed Readings *
MKTG 3350 - Consumer Behaviour
PUBR 1841 - Introduction to Public Relations
SINV 3303 - Storytelling & Systems
SINV 4402 - Human-Centred Design for Social Impact
SPCH 2001 - Introduction to Public Speaking
Note: Students are strongly advised to consult an Advisor before choosing their Marketing major courses and electives.
* No more than one Directed Readings course in a single discipline can be used for graduation purposes.

Honours Specific Courses

BBA Honours students must take the following two courses.

Electives

Students must complete two elective courses.

General Education Requirements

Ten courses must be completed to meet the General Education requirements to graduate with a Bachelor of Business Administration.

Four courses will be taken at the foundational level: one from each of the thematic clusters.
Three courses will be taken at the second tier: no more than one from each of the thematic clusters. One of these courses must be from the Numeracy and Scientific Literacy cluster.
Three courses must be taken at the third tier, selected from at least two of the thematic clusters.

Graduation Requirements

To be eligible for graduation, students must satisfactorily complete all degree program requirements and coursework. Students must achieve a minimum cumulative GPA of 3.50 to be eligible for graduation within the honours stream. Students must follow the graduation application procedure outlined in the current Mount Royal Calendar. Applications must be submitted by the date published in the Academic Schedule.