PUBR 2845 - Financial Public Relations

(formerly COMM 2845)
Credit(s): 3
Lecture Hour(s): 2
Lecture Hours Schedule Type: Blended, Lecture, Online
Tutorial Hour(s): 1

This course introduces students to the practice of financial public relations and the environments in which practitioners operate. Students explore the relevance of financial communication and its importance in building and maintaining relationships with key constituents. Through interactive and applied activities the course challenges students to consider the communication tools, trends and ethical perspectives involved in this practice area.

Prerequisite(s): PUBR 1841 and PUBR 1849 .