Apr 20, 2024  
2023-2024 Academic Calendar Mount Royal University 
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

PUBR 3841 - Media Relations

(formerly COMM 3841)
Credit(s): 3
Lecture Hour(s): 1
Lecture Hours Schedule Type: Blended, Lecture, Online
Tutorial Hour(s): 2

This course examines the relationship between public relations and the media. Through work on a client project, students learn about the importance of strategic media planning in both traditional and online environments and practice writing public service announcements (PSAs), news releases, feature articles and creating media kits. Students participate in a mock news conference and receive media training.

Prerequisite(s): PUBR 1841  or PUBR 2830