PUBR 3855 - Research Methods for Public Relations

(formerly COMM 3855)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
This course develops competence in major forms of research including the use of surveys, focus groups, content analysis, and the use of existing information accessed through libraries, online databases, and other computer-based search tools. Elements of descriptive statistics as they apply to the analysis of survey design are reviewed. The course provides instruction and hands-on practice in conducting communications research and communicating the findings as a fundamental part of the public relations profession.

Prerequisite(s): PUBR 1841 and PUBR 2849 .