Jul 19, 2024  
2023-2024 Academic Calendar Mount Royal University 
    
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

PUBR 4841 - Strategic Communication Planning

(formerly COMM 4841)
Credit(s): 3
Lecture Hour(s): 1.5
Lecture Hours Schedule Type: Blended, Lecture, Online
Tutorial Hour(s): 1.5

This course is designed to build on material covered in the Public Relations Management and Work Experience I courses. Students will increase their understanding of strategic and operational planning concepts in the public relations context by offering consulting services to clients. Working in groups, students will review business plans, conduct a communications audit and write a comprehensive communication plan to assist their client organizations in achieving organizational goals.

Prerequisite(s): Both of PUBR 3847  and PUBR 4891 ; or consent of the department.
Community Service Learning