Apr 20, 2024  
2023-2024 Academic Calendar Mount Royal University 
2023-2024 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

PUBR 3847 - Public Relations Management

(formerly COMM 3847)
Credit(s): 3
Lecture Hour(s): 1.5
Lecture Hours Schedule Type: Blended, Lecture, Online
Tutorial Hour(s): 1.5

Building on the introduction to public relations course and research methods course, students learn the fundamentals of public relations program planning. The course begins with theory, case study analysis and discussion, and ends with teams planning, executing and evaluating a client based public relations initiative. Students conduct research, analyze target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results.

Prerequisite(s): PUBR 1841  and PUBR 3855 
Community Service Learning