Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 4850 - Professional Brand Studio


(3 credits) 3 hours lecture Lecture
In this design-driven capstone course, students will be asked to create effective, meaningful and aesthetically-inspired projects in a marketing agency atmosphere. Marketing communications objectives are framed with a community-based client. Students are expected to produce a major portfolio-quality project, including a unique statement of practice, highlighting their creative abilities and professional intent as they enter the marketing profession.

Prerequisite(s): MKTG 3450  and MKTG 3550 .
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