Dec 21, 2024  
2017-18 Academic Calendar Mount Royal University 
    
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2017-18 Academic Calendar Mount Royal University [ARCHIVED CATALOG]

MKTG 4858 - Marketing-Driven Strategy


(3 credits) 3 hours lecture Lecture
This senior course focuses on synthesizing the analytical marketing skills built through the degree program. In this course, students will have the opportunity to develop a comprehensive marketing strategy and translate this strategy into a concise marketing plan. A key outcome of this course is the submission and review of a student’s completed marketing portfolio.

Prerequisite(s): MKTG 3458  and MKTG 3558 .
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