PUBR 3865 - Strategic Social Media for Public Relations

(formerly COMM 3865)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Blended, Lecture, Online
In this course, students will examine the rich and complex picture of social media and the critical role strategic social media plays in the organizational public relations function. This course applies social media strategies to public relations for government, non-profit, corporate and agency sectors. It challenges students to understand the framework for transitioning social media from the personal to the organizational voice and to respond strategically to the way an organization’s audience connects, collaborates and builds relationships online. It focuses on strategic analysis and organizational integration of social media objectives through public relations strategies.

Prerequisite(s): Both of PUBR 1841 and PUBR 3855 or consent of the program.