Mar 12, 2025  
Draft 2025-2026 Academic Calendar Mount Royal University 
    
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Draft 2025-2026 Academic Calendar Mount Royal University

MKTG 3558 - Marketing Analytics and Insights


Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
The marketer’s ability to understand complex issues today and anticipate a change in the future drives competitive advantage. In this course, students will have the opportunity to understand how to determine the relevant contextual variables that impact strategies, such as the size and culture of the business, the nature of the industry, the competitive dynamics, and the relevant political, legal, social and technological trends. 

Prerequisite(s): MKTG 3258 .