MKTG 3350 - Consumer Behaviour

(formerly MKTG 4150)
Credit(s): 3
Lecture Hour(s): 3
Lecture Hours Schedule Type: Lecture
Consumer behaviour is a discipline that looks at why and how people acquire, consume, and dispose of the things they do. This marketing discipline applies knowledge from areas such as psychology, sociology, anthropology, and economics to understand how consumers are likely to behave. These insights are valuable to those interested in either marketing strategy or consumer welfare. A variety of situations will be analyzed with special reference to an individual, group, and cultural influences.

Prerequisite(s): MKTG 2150.
GNED Cluster 3 - Tier 3